Now onboarding early users
v0.1 · invite-only

Your always-on beauty agent.

Booking, refills, and daily wellness nudges — handled in the background, across every provider and every retailer you already trust.

Request early accessSee what it does →
For
Daily-ritual beauty & wellness
Works across
Every brand. Every clinic.
Booking held

Hydrating facial · Friday 4:30pm

with Mira, your usual chair

Refill queued

Ceramide cream · arrives Thursday

cheaper at Dermstore this week

Heads-up

UV index peaks at 8 today.

Reapply SPF at 1pm — already nudged.

A day in the routine

From your morning glass of water to your evening wind-down.

Hover the timeline to step through the nudges Bellura fires across a single day. It only acts when the action is worth taking.

Morning07:12

Sunscreen, vitamin C, your lighter serum — and the weather note that today needs extra SPF.

The agent

It works in the background, so your morning doesn’t have to.

Most beauty apps wait for you to open them. Bellura is already there — watching the refill pace, scanning the launch lists, reading the new research, holding the booking. By the time you reach for your phone, the small decisions are made and the next one is queued.

  • 01

    Always on

    A concierge that doesn’t clock out at 6pm.

  • 02

    Brand-agnostic

    Books across providers, refills across retailers.

  • 03

    Personalised

    Tuned to your skin, your climate, your cycle.

  • 04

    Quiet

    Only nudges when the nudge is worth sending.

What it does

Four habits, one agent.

Books appointments wherever you already go

Estheticians, medspas, and salons — cross-brand, cross-app. Tell Bellura what you want (a hydrating facial, a brow lamination, a lymphatic massage) and when, and it locks in the slot at the provider you actually trust.

Get notified when it launches →
  • 01Reschedules around your calendar, weather, and travel
  • 02Remembers the chair, the room, the technician you prefer
  • 03Cross-provider — not locked to a single retailer or chain

An evening with the agent

Less deciding. More doing the things that actually help.

Here’s what one of Bellura’s nights looks like — the nudges that fire, the bookings that hold themselves, the quiet moments where the agent steps back.

The agent runs on your time. Mute any channel, any time.

bellura · live
tonight
  1. 07:12Morning

    01Sunscreen, vitamin C, your lighter serum — and the weather note that today needs extra SPF.

  2. 12:40Midday

    02Hydration check + a 20-second face massage reminder between meetings.

  3. 18:05Evening

    03Retinal tonight, not retinol — your cycle window opened yesterday.

  4. 22:48Wind-down

    04Refill queued for the ceramide cream that empties Thursday. Booking held for next Friday.

Why now

The gap none of the incumbents cover.

Sephora, L’Oréal, and Alhena-powered brand sites are building smart advisors inside their own shopping flows. Helpful — but only for their own catalog. Bellura sits above all of them: brand-agnostic, always-on, free to book anywhere and reorder from anywhere.

The beauty concierge market is doubling over the next decade, and the share that’s personalised is already the majority. The question isn’t whether the layer exists — it’s who builds it for the customer instead of the shelf.

$0.85BBeauty concierge market, 2024
$1.78BProjected market by 2035
7.1%CAGR across the category
42%Of that revenue is personalised skincare

The story so far

Built for people who treat beauty like a daily ritual.

Most beauty tools are built for the occasional purchase — the big-ticket drop, the seasonal refresh. Bellura is built for the other ninety percent of beauty: the small, repeated choices that add up to a routine.

The mornings, the evenings, the refill on a Wednesday, the facialist who knows your skin, the serum you read about three nights ago. We’re building the layer that holds all of it — quietly, across every brand, every clinic, every retailer.

  • Cross-brand by design, not as a feature.
  • Aligned with the customer, never with the retailer.
  • Quiet by default — only pings when it actually helps.
  • Built with estheticians, dermatologists, and formulators.

Questions

The things people ask before they sign up.

Don’t see yours? Email bellura@polsia.app.

Invite-only · 2026

Bring your routine. We’ll bring the agent.

We’re onboarding Bellura in small waves to keep the experience thoughtful. Tell us about your routine and we’ll reach out when a slot opens.

Request early accessor write to bellura@polsia.app